Mcbride Financial Services Marketing Plan - 1373 Words

McBride Financial Marketing Plan Based out of Boise, Idaho, McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard, FHA, and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota, and South Dakota. â€Å"McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota.† (University of Phoenix, 2005, 2011, para. 2). McBride Financial Services has decided to redesign it’s marketing plan so they can reach individuals that fit the profile of the type of consumer that†¦show more content†¦Braime (2012), Social media is an essential marketing tool. Not only can it expose your work to a world-wide audience, but it also gives you a chance to convert those audience members into paying clients.† (para. 1). The choice to move to social media advertising is an appropriate choice to connect with families and professionals to get word out about McBride Financial Services. Radio and television advertisements focus on a wide variety of age groups. They break down the schedule to show shows at different times. The Prime Times are from 7PM to 9PM when families can watch a show together. They strategically place particular advertising to market to these individuals. Research must be done in order to determine which television and radio stations have the highest volume of listeners and viewers that fit this genre. Newspaper advertisements focus on individuals that are around the retirement age and will only be effective in areas that have a high population of individuals that fit into this age group. Research into various areas to see where these target populations are highest will be important to determine where to advertise as well as in which newspapers, and then McBride Financial Services will see the business from the retiree targets draw to them. Internet advertisements should be done strategically using niche marketing. This is a process of advertising a service or product on certain websites that potential clients would be viewing.Show MoreRelatedMarketing Plan for Mcbride Financial Services1182 Words   |  5 PagesMarketing Plan for McBride Financial Services McBride Financial Services is a start-up regional mortgage lender. They are headquartered in Boise, Idaho and plan to expand into a five state operation. The firm specializes in FHA, VA, and conventional home loans and refinancing. Upon approved credit, McBride Financial Services will provide a credit report, a home inspection, an appraisal, and mortgages at the lowest rate available at the time, for a very low price. The market research that needsRead MoreMcbride Financial Services Marketing Plan Essay example696 Words   |  3 PagesMcBride Financial Services Marketing Plan Headquartered in Boise, Idaho, McBride Financial Services is a start-up regional mortgage lender who provides low cost mortgage services using state-of-the-art technology in Idaho, Montana, Wyoming, North Dakota, and South Dakota.  Ã‚  The firm specializes in conventional, FHA, and VA loans for home purchasing and refinancing. McBride’s business philosophy is to process customer’s mortgage applications efficiently and effectively from inception to closing.Read MoreBsa 310 Week 4, Individual Assignment - Mcbride Marketing Plan889 Words   |  4 PagesBSA 310 McBride Financial Marketing Plan University of Phoenix Name: xxxxxxxx Date: xxxxxxx McBride Financial McBride Financial is a fast growing organization with plans to open a total eight offices located in Idaho, Montana, Wyoming, South and North Dakota. Services will specialize in providing financial mortgage assistance to first time buyers, retirees, professionals, families and individuals with credit problems. McBride Financial provides customers with informative informationRead MoreMcbride Financial Services1071 Words   |  5 PagesMcBride Financial Services-Marketing Plan University of Phoenix BSA 310-Business Systems McBride Financial Services-Marketing Plan The first step in any marketing plan should be marketing research. McBride Financial Services will be using a four step plan for gathering research for marketing. The goal of marketing research for McBride is to gather data from local chambers of commerce, visitors’ bureaus, and local realtors concerning the target market: professionals and retirees purchasingRead MoreMcbride Marketing Paper1258 Words   |  6 PagesMcBride Marketing Paper Jarvis Jenkins BSA/310 12-10-10 Mona Ristovv McBride Marketing Paper Introduction McBride Financial Service is a mortgage lender based out of Boise, Idaho. The goal of the company is to develop into most brilliant cost mortgage contributor by utilizing modern technology while keeping interest rates low. McBride always wishes to increase its current growth by expanding into five additional states Montana, North Dakota, Idaho, South Dakota and WyomingRead MoreMcBride Financial Services933 Words   |  4 PagesMcBride Financial Services: McBride Financial Services is an organization that offers low cost mortgage solutions to a diverse range of people including professionals, families, and retirees who are seeking to buy a primary or secondary recreational or residential property (Rodgers, 2010). As part of enhancing its efficiency and expanding its customer base, McBride Financial Services has design its current marketing plan and develop a security policy. The firms security policy should be developedRead MoreService Request Mcbride Financial2158 Words   |  9 PagesIntroduction The McBride Financial Website offers customers a service in which to purchase residential and recreational property loans. McBride Financial website offers credit reporting, home inspection, appraisal, and mortgage loan services for one low price for $1,500.00. Although this information is listed on the current McBride Financial website, Team A has been commissioned by service request SR-mf-001 to make improvements to the website, to offer online customers easier access, better educationalRead MorePaperless2134 Words   |  9 PagesCopyright  © 2010, 2009, 2008, 2006, 2005 by University of Phoenix. All rights reserved. Course Description This course reviews common business systems and their interrelationships. Business systems covered include finance, accounting, sales, marketing, human resources, legal, and operations. Emphasis is placed upon the inputs and outputs of information systems, the potential for integration of the systems, risks and information systems security. Facilitator  Information  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Read MoreCorporate Governance Benchmarking3369 Words   |  14 PagesGovernance Benchmarking University of Phoenix Corporate Governance MMPBL 570 November 30, 2009 Corporate Governance Benchmarking McBride Financial Services Inc. is a low cost mortgage provider located in Boise, Idaho, Montana, Wyoming, as well as North and South Dakota. Recently, Beltway Investments became the majority investor in McBride Financial Services, Inc. As a result, McBride’s CEO needs the board of directors’ collaboration while setting up internal governance controls and ensuringRead MoreSof-a-Logue Unit 2 Ip Script Mky6511817 Words   |  8 PagesScript Slide 1: Welcome to the strategic marketing plan for Sof-A-Logue. Slide 2: Sof-A-Logue.com has been in the social media business for 10 years. The proposition of the company is to be the lowest cost, highest quality service provider in the industry (MKT650 Scenario, 2013). The enterprise has been successful in growing every year, with a total of five billion in sales, but overall awareness of the name Sof-A-Logue is low. The task of this plan is to increase the top-of-mind recognition