The formation of friction ridge skin

The formation of friction ridge skin The formation of friction ridge skin and how it relates to the permanence of fingerprints A large part of the human body is protected by a layer of skin that is reasonably free from difficulties or impediments. Friction Ridges can be found on our fingers, the bottom of our feet and on the palms of our hands. They are called friction ridges is because one of their main functions is to help us easily take hold of objects (Girard, 2008). The friction ridges deposits things like sweat and other types of contaminants directly to any surface that it comes in contact with. The impression which is left behind is an exact reproduction of the part of friction ridge skin that touched the surface. A lot of times the impression cannot be seen with the naked eye so hence the reason why it is called a latent print, which means that the print is there but not clear to the vision (Keogh, 2001). During the third to fourth month of the development of a fetus fingerprints are distinguished. These fingerprints are made up of individual traits known as bifurcations, ridge endings, dots and many other ridge shape differences. Single kinship of individual distinguishing trait does not change throughout an individuals life, until the individual dies and the body decomposes (Keogh, 2001). After the fingerprint of the infant is formed, the growing ridges are a lot like taking a pen and drawing a face on a balloon then blowing up the balloon to see if the face will open up consistently in all different directions. Perverse alterations to fingerprints include cuts or injuries that are very deep and penetrating all layers of the outer epithelial layer of the skin and other diseases like leprosy (Girard, 2008). Except for if an individual has any type of cuts, or scarring on the fingers their prints never change and there is no similarity between two fingerprints. The lines on the hands and feet of all individuals have three characteristics (ridge endings, bifurcations and dots) which are evident in sequences that never recur on the feet and hands of any two individuals. A ridge ending is merely the end of a line (also known as an ending ridge). A split of an individual ridge that is shaped into two is known as a bifurcation. A short ridge that is similar to a dot is called a dot. Up until recently these two premises has been introduced as three propositions. The first is that before birth friction ridges are developed on the unborn. Secondly, there is no change of friction ridges as an individual age and throughout their lifetime with the exception for scars left permanently from an accident or serious injury. Thirdly, the patterns and details in areas that are very small on friction ridge s are unlike any other and are never recurring What is the scientific method, and how is this theory applied to fingerprint analysis? The scientific method also known as ACE-V is the abbreviation for the analysis or modified version of the scientific method that is followed by friction ridge examiners: Analyzing, Comparing, Evaluating, Verifying. The first time that ACE-V was used for physical evidence was in 1960 and ridge detail in 1980. Inspector Roy A. Huber, RCMP, developed the ACE-V process and Sergeant David Ashbaugh, RCMP, made this process popular among the friction ridge identification field. Analyze The first step which is analysis, compels the expert to test and dissect all variables that has an affect on the friction ridge characteristics in question. Once latent fingerprints are being tested there are quite a few factors that one has to be considered and probed into. Some of these factors are the material upon which the latent print has been placed, the process of development, pressure distortion, and elements on the outside like blood and grease. The amount and type of latent print ridges has an effect on the testers competence to carry out the next phase. The end of the analysis process determines whether there is sufficient information existing to go on to the next step (Jones, 2006). Compare The process of comparing bring into play the known model with which the latent print must be compared. At this particular point, there is also another aspect of analysis occurring. This analyzing is of the known model in an effort to bring about the suitability for achieving the end result set out in the information above. There is a possibility that the recognized model may have fingerprint images that had too much ink, or was smudged so therefore it was not reliable, stopping a comparison from being definitive. The process of comparison starts with determining the overall ridge circulation and fit in an effort to orient in a proper manner the latent print with an accompanying area of the known model fingerprint. This is usually followed by choosing key traits, understanding their position, trend and relationship and then showing the differences of this structure with the structure in the known models. The type and amount of this information directly affects how easy or di fficult the process is (Jones, 2006). Evaluate The conclusion of the comparing is the evaluating process or making a conclusion. The overall fingerprint society refers to the end result drawn as being one of three options. First, the two characteristics (the latent and the known print) were made by the exact finger of the same individual. Second, the latent characteristic has not been produced by any of the fingers of the model fingerprints. And thirdly, an ending of the comparing could not be accomplished, and this is due to the fact that there is not enough clarity or the lack of area to be compared in the known models. (Jones, 2006). Verify The final process is verification. The overall guide is that the process of establishing identity must be confirmed by another individual or expert who is qualified. This process of confirmation by a second examiner is a self governing test of both fingerprint characteristic (latent fingerprint and known model fingerprint) applying the scientific procedures of analysis, comparison and evaluation described above (Jones, 2006). There have been some recent challenges in New Hampshire vs. Richard Langill and Maryland vs. Bryan Rose. These two cases have pinpointed a couple of issues that are important for the latent print community: documentation and the rate of error. Each step of the ACE-V process or its equivalent needs better. In order to rebuild that analysis, enough documents are needed. By documenting the relevant information gathered during the analyzing, evaluating, and comparing of latent prints so the ground work for the conclusion (identifying, excluding, or inconclusive), the tester will produce a transparent record of the procedure and that way supply the courts with more information to determine how reliable that particular method is for a for a exact case. At present, examiners are not required to document, within a latent support, which features support both their reasoning and support.

Elements of Effective Layout by Dorothy Cohen Essay

Marketing, a strategy to attract a person’s attention to a visual element, is part of today’s commercially based economy. In Dorothy Cohen’s Elements of Effective Layout, the author illustrates her principle argument through means of persuasion focuses on how a given layout can indeed attract attention and how the dominant requisites of an effective marketing layout are, in fact, balance, movement, proportion, simplicity and clarity, unity and emphasis. Within the text, a segment focusing on unity and how it is an important element of attracting attention, Cohen argues: â€Å"A border surrounding an ad provides a method of achieving unity. Sets of borders may occur within an ad, and, when they are similar in thickness and tone they provide a sense of unity. † Here, the author debates about how the graphic requisites of attraction in advertising are crucial in order to spark interest to a viewer. This process is best defined when describing the unity requisite of graphic layout by Cohen when she describes the similarities in ‘thickness’ and ‘tone’ providing a strong sense of unity. The author begins by describing the balance requisite and how an advertisement can rely on how ‘visual weight’ is distributed within its ‘landscape’. In this first section of the article mathematical terms are used to illicit a sense of visual and spatial concepts, for example the ‘fulcrum’ or balancing point. In a secondary section, proportion is emphasized in regards to aesthetic layout in a graphic representation to best describe the size of an element in regards to the rest of the image/picture/advertisement. More specifically, it is demonstrated that non-proportional images use the proportion of a layout to fortify a particular theme or underlying message. In a third section, the movement aspect of graphic layout is explained as a sequence which enables directional flow in order to direct the interpreter into a coherent and cohesive manner. Typically via, either, gaze motion or structural motion which can differ from one individual to another. The fourth requisite of graphic layout is unity, this element being an important aspect of interpretation, is how Cohen identifies the combination of all aesthetic, structural and visual aspects of the image form a whole in order to display the intended message. This being the accumulation of the graphic representation as a whole is dominantly the main aspect when summing up the advertisement in its entirety. Particular attention is paid to form and the use of white space in order to bring out all aspects rendering a thorough representation of a particular theme or idea. Also, another section pertains to the clarity and simplicity, which tells us about how the message will generally be interpreted and what will be the outcome of such a message when displayed. Lastly, Cohen discusses emphasis in order to best identify how the most important element is emphasized in order to strengthen the intended point behind the advertisement. Although the information provided within this text is accurate, the segment concerning unity and how the border of a graphic layout achieves a sense of unity by adding a boundary is appropriate for the particular topic, but has a fallacy that of hasty generalization. For some, such boundaries help strengthen the image’s unity, but others may simply see such boundaries as limits or borders. This generalization is also hasty, because the thickness can identify the unity of the advertisement, but can also identify the particular look or style the creator is attempting to illustrate. The information within this passage is certainly accurate, but is not final. In my response, the provided information regarding graphic layout may be illegitimate, because I am not studying marketing, but as an individual or interpreter of an advertisement I know that borders that are similar in tone and thickness do help unify the image, but don’t make the graphic layout limitless or one-sided. As an interpreter, I can justly see such borders as a means to create boundaries keeping the strengths of the image concealed within a structured environment as opposed to a united one. This article helps illustrate the fundamentals behind graphic layout and advertisement in contemporary marketing strategies. Cohen reveals such concepts in an essay on unfairness about trade regulating rules where advertising takes a whole new approach towards legality of advertising and appropriate demonstrations of graphic layout (Cohen, 1982).

Why Are Strategic Decisions Different from Other Kinds of...

Why are strategic decisions different from other kinds of decisions? How? Why? Strategic decisions differ from other kinds of decisions because they are broad in scale, resource intensive, long term in nature, and surrounded by uncertainties. Strategic decisions are rare and usually have no precedent to follow, they are significant, resource intensive and require a lot of commitment at all levels. In addition, strategic decisions set the standard upon which lesser decisions and future actions are based. There are three main methods of making strategic decisions namely entrepreneurial, adaptive and planning. There is a fourth method, logical incrementalism that is largely regarded as a combination of the first three. The planning†¦show more content†¦Determination of cause and effect relationships is made more difficult by uncertainty about the time lag of effects in complex systems. In addition, there may be many-linked cause and effect chains. 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Mcbride Financial Services Marketing Plan - 1373 Words

McBride Financial Marketing Plan Based out of Boise, Idaho, McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard, FHA, and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota, and South Dakota. â€Å"McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota.† (University of Phoenix, 2005, 2011, para. 2). McBride Financial Services has decided to redesign it’s marketing plan so they can reach individuals that fit the profile of the type of consumer that†¦show more content†¦Braime (2012), Social media is an essential marketing tool. Not only can it expose your work to a world-wide audience, but it also gives you a chance to convert those audience members into paying clients.† (para. 1). The choice to move to social media advertising is an appropriate choice to connect with families and professionals to get word out about McBride Financial Services. Radio and television advertisements focus on a wide variety of age groups. They break down the schedule to show shows at different times. The Prime Times are from 7PM to 9PM when families can watch a show together. They strategically place particular advertising to market to these individuals. Research must be done in order to determine which television and radio stations have the highest volume of listeners and viewers that fit this genre. Newspaper advertisements focus on individuals that are around the retirement age and will only be effective in areas that have a high population of individuals that fit into this age group. Research into various areas to see where these target populations are highest will be important to determine where to advertise as well as in which newspapers, and then McBride Financial Services will see the business from the retiree targets draw to them. Internet advertisements should be done strategically using niche marketing. This is a process of advertising a service or product on certain websites that potential clients would be viewing.Show MoreRelatedMarketing Plan for Mcbride Financial Services1182 Words   |  5 PagesMarketing Plan for McBride Financial Services McBride Financial Services is a start-up regional mortgage lender. They are headquartered in Boise, Idaho and plan to expand into a five state operation. The firm specializes in FHA, VA, and conventional home loans and refinancing. Upon approved credit, McBride Financial Services will provide a credit report, a home inspection, an appraisal, and mortgages at the lowest rate available at the time, for a very low price. 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What Makes A Look Fashionable - 1484 Words

With this in mind, it’s also important to remember that although consumers play a major role in selecting styles, it’s fashion experts that are what truly makes a look fashionable in the first place (Farennikova and Prinz 98). This brings us to our next fashion condition which is that â€Å"individuals regarded as experts, though not necessarily fashion professionals, must endorse the look† (Farennikova and Prinz 104). This simply refers to how an expert, using their specific taste, will pinpoint and predict a certain trend that is then regarded in the media as fashionable due to the mere mention of it by these particular people of power. They can range from a public figure like Kate Moss to a familiar fashion figure such as Anna Wintour who,†¦show more content†¦This being said, this expertise all depends on the level of fashion being compared originally; whether it’s anything from High Fashion to Haute Couture, the absurdly priced and impeccably constructed fashion which is by no means intended for the average wearer. Many of these pieces are mere exaggerations of the possible styles to arise from them (with their actually use being to remain on the runway and kept separate from the consumers), this fashion is different then mass-fashion which is something that experts do not have a say in regardless of the occasion. â€Å"In mass-fashion, they will tell us to take the trend to the streets; in High Fashion, the command is to worship.† (Farennikova and Prinz 100-101). This can be said for the Spring 2016 Gucci Collection which is both immaculately crafted and likely astronomically priced if its availability is an option at all. Unless you near future involves plans of wearing a magenta lace neck-ruff paired with a matching pink floral suit and blue sneakers in the coming seasons, it is unlikely you’ll be banging down doors in order to acquire this distinct look. This is why mass-fashion is selected and flouris hes independently from experts, but they’re still the leading cause as to how you ended up with that eclectic style or look in the first place (Farennikova and Prinz 100). As a side note, this can also lead to the topic of â€Å"timeless fashion† and whether or

Teen Pregnancy Analysis Free Essays

Teen pregnancy has become an increasing problem over the years. Parents, teachers and teens alike all fear for the same thing, teen pregnancy. In several studies the question always remain the same what is the cause of teen pregnancy other than the obvious answer, why is this continuing to increase over the years. We will write a custom essay sample on Teen Pregnancy Analysis or any similar topic only for you Order Now Parents always feel that they were not strict enough. Teachers feel that the teens are either rebellious or that they did something wrong with their teaching. Teens feel all sorts of things that adults do not always understand. The studies that will be discussed are focused on teens and what they feel the problem is that causes teens to become young mothers. The research process with the articles that I have chosen is surveying teens to find out the source of the problem. In these articles the goal is to find out the point of view of the teens and to come up with a solution to rising problem of teen pregnancy. The literature was reviewed by several peers and doctors to come up with the opinions and solutions that were revised in the article. In this week’s reading of our text, it was discussed the importance of valid results, and not being biased to one side or another. It was discussed that results can differ from group to group of participants so making sure that the results are valid is important. Also, it is important to make sure that the sources are reliable as well. It would be wrong to ask parents only why they feel teen pregnancy is increasing so much being that teens are the ones involved in these studies. The ethical considerations for data collection is not to violate the teens right to have their voices heard with out having to fear what their parents will know about their sex life. An article in the Apollo library titled â€Å"Rural teen pregnancy reflections who will Listen? † discusses a study that was done on teens with surveying the teens in many different schools to find where this problem stems from. It is determined that most teens feel that they have a lack of information on teen pregnancy and sexual awareness, until hitting high school, which in many cases is too late to receive this information. A series of questions were asked in survey form, teens felt they were receiving information too late and they were self educated themselves long before they learned it from school, or their parents. With media being as violent, and sexual content today that we did not have twenty years ago, kids are curious about sex at younger ages, some even in elementary school. The data that was collected was taken straight from the affected age and targeted different reasons that effect teen pregnancy. They asked a question that was thought to be the reason and asked open ended questions as well meaning questions that do not have a yes or no answer but ones where the teens were forced to give their opinions. In this study the teen’s names were not given, the goal was not to know who the teens were, but to know what can be done to make the awareness of this problem known to teens and their parents. Another study that was performed in this article was on teen a parent who shows that many teen parents do not finish high school and live their adult lives in poverty. Teens who have troubled homes are more likely to become teen parents looking for that security that they have lacked at home, building their own family will give them the love they desire in their mind but they are likely to neglect and or abuse their child or children not intentionally but just out of lack of knowing how to care for their child, when they are still children themselves. Another result of this study reviewed that most teen parents do not marry the father or mother of the baby and the ones that do end in divorce in most cases. Many teen parents will be single parents within the first two years of the child’s life. The end result also proves that teens will have higher risk pregnancies and premature, under nourished babies will be born for lack of knowledge of how to take care of a baby in the womb. Another result of this is because the teen mother’s body was not ready for the change of having a baby. Many health problems in the child and mother’s life results from this as well such as possible asthma in the baby and osteoporosis at an early age for the mother. There are many reasons found in these studies over a few weeks time that teens did not realize to be an issue. From the teens point of view the main issue that was found was that they are not aware of precautions from teen pregnancies and resources that are available to them such as free birth control from the local health department and teen counseling services to encourage practicing safe sex and abstinence as well as lack of information on how pregnancies happen. It has been proven from these studies that these discussion need to occur in middle school or even elementary school. This study showed more statistics that have been proven throughout the years. The end result also proves that teens will have higher risk pregnancies and premature, under nourished babies will be born for lack of knowledge of how to take care of a baby in the womb. Another result of this is because the teen mother’s body was not in the child and mother’s life results from this as well such as possible asthma in the baby and osteoporosis at an early age for the mother. In both studies, the results were determined by questionnaires to teens and teen mothers to determine what the cause of teen pregnancy in their mind was. There have always been theories that teens don’t care about using protection, or that they want to be pregnant but these studies have confirmed that this is not always the case. This case study was a hard one to do at first because teens do not want their friends to pick on them in school for their answers or that they participated so once the barrier was broken there, the case study could be done effectively. The end result was successful because it gave teachers, parents, doctors and teens the tools they needed to change this. The hope is that over the next few years teen pregnancy will decrease dramatically. These health problems are caused because the teen mothers’ body is not fully developed so their body is not ready to bear the weight a pregnant women must bear. In conclusion, the data showed to be effective in both forms of research in both articles. The first article took the approach of survey research for the targeted group which is teens to find a cause of the problem which seems to be a lack of communication between teens and adults, and also a lack of information soon enough for teens. In the other article medical research was done to prove that teen mothers are more likely to develop bone problems earlier in life as their bones were not ready for the pressure a pregnancy causes. Another source that was used in this analysis was the census of teen mothers that drop out of high school and live in poverty trying to upport their children. This trend seems to pass down the genetic line as these homes become problem homes as well and the teens just want love they lacked growing up. Therapy has proven to change this trend as the children of teen mothers need to know how to cope with living in poverty, feeling rejection from their fathers or mothers, and dealing with not seeing their parent as often as their peers as most teen par ents work at least two jobs to provide for their children and still remain in poverty. These problems are being addressed and teen pregnancy is estimated to decrease as more and more resources are becoming available to target teens and warn them of what it really is like being a teen parent. I feel that both of these articles give ample information to effectively make decisions on the studies because there are several teens involved as well as medical studies to support the analysis that was determined. References: Rural teen pregnancy reflections Who will Listen?(2013) retrieved from http://apololibrary .com Teen pregnancy associated with future osteoporosis (2012) retrieved from http://apololibrary.com How to cite Teen Pregnancy Analysis, Papers

Corporate Governance And Ethics Case Of Rana Plaza Garment Factory

Questions: 1. In April 2013, the Rana Plaza garment factory collapsed upon its workforce, killing approximately 1,200 workers and injuring about another 2,000. The incident served to highlight the plight of low-paid Bangladeshi workers forced to work in dangerous conditions for the profit of big multinationals and shoppers in first world countries who want $2 shirts. Are You Daunted by the Thought of due Case Study ? Avail Our Services and Receive Case study Help from experts. You are to investigate what happened at Rana Plaza and identify the ethical issues involved. Explain whether these issues are particularly difficult or unique to multinational companies (MNCs). 2.Continuing with the Rana Plaza case, investigate what has happened since for the people of Bangladesh, and whether the MNCs associated with Rana have done more to recognise and act upon their ethical obligations. You should also look at how social media has placed pressure upon these MNCs through activism and stakeholder pressure. Does social media continue to play a positive role for the workers of Bangladesh, or is it only interested in a quick "Twitter moment"? Answers: Introduction On 24th April 2013, around 1200 textile workers died due to the collapse of the Rana Plaza in Bangladesh. As per the records of The Guardian, the building collapsed due to the illegal construction of the additional two floors on the substandard building. The incident was a loop hole in the history of ethical issues. The report here deals with the identification of the ethical issue concerned with the incident. Moreover the report will also deal with ascertaining of the role of social media in relieving the Bangladeshi workers in this situation (www.theguardian.com, 2014). 1. Rana Plaza collapse history The deadly industrial disaster of Bangladesh was essentially a case of corrupt system. The Rana Plaza building which was an eight storey building providing accommodation to several garment factories was situated in Savar, which is 24 kms away from Dhaka. Bangladesh is characterized as the second largest apparel exporter (Mohammadrezaei et al. 2012). According to the media reports the workers at the Plaza reported of seeing cracks within the building before the collapse day and informed the authorizes about the same. However the authorities did not bother to take any precautionary steps n this matter. Moreover press reports suggests that on the day of collapse the workers were forced to work and threatened with a salary cut if they restrained from working. Although the industrial authorities had order the factory owners to keep the factories closed till restructuring of the building was done, however the order went unaddressed. Major Western high street brands like Primark, Matalan, Benetton, Bonmarche, El Corte, Ingels and Mango were related with the garment factories of Rana Plaza. Although the brands are popular among the western customers however the supply chain of these companies are not ethical(openDemocracy, 2015). Causes of the collapse After the great loss of the lives in the collapse of Rana Plaza the industrial authorities in Bangladesh focused on the proximate causes of the collapse. The following major reasons were highlighted Planning permission: Siegle (2013) opined that the building had permission for six storey construction however the use of unethical political connections enabled the builder and the owner of the Plaza to extend it to around eight storey. The building owner Mohammad Sohel Rana was portrayed as an unscrupulous businessman having ties with the ruling party. Competitive struggle: Bangladesh being a developed country is depended largely on the export earnings from the garment trade with the Western developed countries like London and USA. Around 82%of the total Bangladeshi employment is seen in the garment sector. With the increasing competition pace of the cheap high end clothing brands like HM, Gap, Primark etc the Bangladeshi workers are pressurized to work under high speed and low time to produce fashionable and cheap clothes. As the demand of these clothes increases in the Western market the companies are pressuring the Bangladeshi workers to increase the supply. Hence they are forced to work in difficult and risky working conditions. Lack of labor security: On investigation of the situation it can be suitably suggested that the lack of proper labor protection laws was the most important reason behind the industrial disaster of Rana Plaza. The Labor law 2006 executed by the Ministry of Labor and Employment, Bangladesh did not mention any rules against the tyranny of the garment show owners in Bangladesh. Hence the owner of Rana Plaza was able to force the workers to work even under the risky situations. The press reports suggests that the Accord on Fire and Building Safety act which was signed by the shop owners of different developed countries were not formulated by the Bangladeshi shop owners (Jia, 2014). Unethical Global trading policies: The relaxation of the trade agreements, traffic rules, labor laws and the end of the Multi Fiber Arrangement which is an international quota system reduced the price of the fashionable garment industry to a large extent (Bracdart, 2013). The companies by employing unethical trading practices created an urge for the cheap priced fashionable clothes among the western customer segment that purchased the clothes as a luxury item and not as a necessity. However the result of this unethical trade practice was the loss of more than 1000 Bangladeshi lives. Poor supply chain process: Jo and Harjoto (2011) opined that the global retail companies should have a more transparent supply chain process. Majority of the retailers like Primark and Gap dont have full control over the supply chain process. There is a lack of sustainable supply chain in the retail companies. They are not aware of the origin and the working conditions of the garment producers. The supply chain process is not monitored and the companies are only bothered about the procurement of the garments from the middleman rather than being concerned about the factories Ethical issues involved in the case Unethical supply chain system: The supply chain system was not transparent due to the lack of accountability in the Rana Plaza case. Emenalo (2012) opined that sub contracting is a common issue within the retail sector which presents both reputational and economic risk to the major clothing brands. The unethical practices are also seen in the low profit margins of the supply chain system. Although supply chain system is the most important element of retail industry however the brands like Primark, HM, Mango and GAP spend relatively low investment in the supply chain management system. According to Simpson and Taylor (2013) without a robust supply chain management maintaining confidence in ethical practice is a constant challenge. Infrastructural integrity: The immediate cause of the collapse of Rana Plaza was poor construction. As per the reports of Asian disaster Preparedness centre the building was solely constructed for retail stores purpose however the building hosted three unethical garment factories (Hossain et al. 2013). As per the Bangladesh National Building code Rana Plaza was not supposed to bear the pressure of thousands of workers and electric generators which were unethically placed within the building. Dhaka Metropolitan Building Construction Rules 1996 shows that the load bearing support columns were also constructed haphazardly which resulted in the rack of the building. Moreover the land experts have pointed out that the building was developed on a potentially soft ground which resulted in the collapse of the building. The high range of profits induced the building owner to overlook the situations and construct the building in an unethical manner. Unethical labor practice: Simpson and Taylor (2013) suggested that due to weak and fragmented labor movement, physical assaults on the trade union leaders and maintenance of high degree of bureaucracy within the political system of Bangladesh, the labors were not able to protest against the workplace harassments and risks occurring in Bangladesh retail industry. The labor rights formulated by the government of Bangladesh are not enforced within the National Labor Law. The lack of opportunity of collective bargaining has increased the level of unethical trade practices in Bangladesh. Poor working conditions: The retail sector of Bangladesh pays very low wage rate to the garment workers and also spend around 11% of the total revenue in the improving the working conditions of the readymade garment workers. Siegle (2013) opined that the lack of social auditing system within the organizational context of Bangladesh is the major reason for the rise of unethical workplace conditions. Hence the lack of social audit system prevents the shop owners from analyzing the routine occupational problems of the labors and since they are not accountable to any higher authority hence they pay less focus on these matters. Some of the poor working conditions experienced in Rana Plaza includes gates constructed in locked floors, overcrowding of the factory floor, windows barred, exposed electrical equipments and non working fire extinguishers. Soltani and Maupeti (2013) stated that instances of falsified HR records for passing of the audit system are seen in case of majority of the or ganizations operating in Bangladesh. Moreover on viewing of the registration issues of the workers it was found that the garment companies employed around 100 unregistered employees to work illegally in order to meet the rising demands for the clothing products. Lack of business ethics in global business scenario: In the present scenario the business organizations are only concerned about the financial outcome and are not bothered about maintaining the code of ethics within the business process. Open Democracy (2015) opined that cultural relativism is a concept where a moral value varies from one country to another. Hence business organizations in UK and USA may have a cultural value of ignoring ethical values for business purpose however the same is unacceptable in developing countries like Bangladesh. Evaluation of the similar issues in MNC,s Jo and Harjoto (2011) opined that issues of unfair trading practices are not different or unique to the MNCs. The instances of unethical practices are also seen in Wal mart one of the biggest retail chains of the world. The employees at Wal mart complains of poor working conditions which includes lack of adequate fire alarm, long working hours in winters, excess work pressure and slippery floors at workplace. Siegle (2013) suggested that the size and the financial power of the MNCs results in exploitation of natural and human resources, unfair competitions and control of countries. In another instance of BHP Billiton the company faced a global ethical issue in respect of human rights abuses. Again in the year 2012 a similar incident to Rana Plaza was seen in the Tazreen Fashion factory in Dhaka were a fire breakout killed around 117 garment workers and injured around 200 workers. The major MNCs who sourced clothes from Tazreen included Walmart, US marines, Dutch company CA, Li and Fung and IKEA. On investigation the reason behind the fire was found that poor working conditions and unethical electrical structuring lead to short circuit within the building (www.abc.net.au, 2014). Hence instances of highly unethical trading practices are common within the large business process of the MNCs. 2. Analysis of improvements in Bangladesh after Rana Plaza case A year after the collapse of the building the government of Bangladesh adopted a slow but steady process of improving the working conditions of the Readymade Garment (RMG) workers. Safety Policy formulations: The government revised the plan of action of the National Tripartite Plan of action on Fire safety (NTPA) to improve the working conditions of the RMG workers. Moreover the Accord on Fire and building Safety in Bangladesh was signed by the MNCs on May 2013 which establishes an improvement program for the building safety measures (openDemocracy, 2015). The Accord thus established provides for norms for the national and international inspectors to make independent inspections of around 1500 garment factories. Moreover the North American brands had set up an alternative initiative called the Alliance for Bangladesh Workers safety which also provided regulations for voluntary loans and inspections for renovations o over 700 factories. However as per the Bangladesh Garment Manufacturers and Exporters Association the accord closes the factories without providing for any financial funding for renovation. This is leading to huge job loss in RMG industry of Bangladesh. Hence the establishments of the policies are not totally beneficial for the workers (www.theguardian.com, 2014). The Accord has also successfully started to construct fire doors, lock gates, support structure, fire stairs, automatic alarms and enclosed electrical cables for the purpose of renovation of the working buildings. The rules of Accord also suggest that the factory owner should have to pay the labors for 6 months in the view of ongoing renovation within the factory premises. Training program: The accord also mentions laws for including training programs for the selected trade leaders to make them better trade union representatives. Moreover the system plans to provide training on labor laws, employability issues, collective bargaining process, wage structure and occupational health and safety issue to the workers representatives so that they can fight for their own rights. Labor laws: After the collapse case of Rana Plaza the amendments were made in the Labor law of Bangladesh. A positive change was seen in the amended section 178 subsection (3) of the law which made successful and compulsory registration of around 146 labor unions in Bangladesh. (Mohammadrezaei, et al. 2012) opined that the presence of an active labor union helps the employees to voice their opinions as well as gives them a collective bargaining power. Compensation arrangement: The Rana Plaza Donors Trust fund was established by the International Labor Organization (ILO) with an expectation to collect around $40 million in order to provide reasonable compensation to the survivors and victims. However due to the existence of subcontract with MNCs majority of the MNCs refused from contributing to the fund and hence the compensation was not sufficiently paid to the victims (www.theguardian.com, 2014). Trade laws: The operations of RMG industry of Bangladesh are directly linked with the EU countries. Mohammadrezaei et al. (2012) opined that a duty free access offered by the EU countries and the low rate of wages in Bangladesh has helped Bangladesh to become the largest exporter of garments to Europe. However with the grave Rana Plaza issue the EU announced to stringent the trade conditions with Bangladesh so that the exporting demand can be reduced and the unethical work pressure can be reduced on RMG workers. BSR initiatives: To prevent any further calamities similar to that of Rana Plaza, the BSR took initiatives in remodeling the supply chain management practice, established a human rights commission group, build a HER project and established a center for sustainable procurement. According to the reports of The Guardian the incident has triggered the sense within the consumers about the supply chain issues and the Bangladesh Centre for Workers Solidarity has been targeted by the Bangladesh government to operate freely on behalf of the garment workers (Hossain et al. 2013). Analysis of ethical practices implemented by MNCs involved in the case Major retail brands namely Primark, Wal-mart and ASDA had effectively contributed to the funds of compensation in order to make an ethical business practice. However brands like Benetton, Store21, and Robe Di Kappa etc refrained from any kind of business sustainability. As per the reports of the Forbes the Canadian fast Fashion Brand Joe Fresh was one of the first brands to make initial visits to the collapsed place and also make initial contributions for the victims compensation. However some of the companies like Disney withdrew their operations entirely from Bangladesh due the pressures created by the social activists concerning with improvement of workplace safety (www.theguardian.com , 2014). The rising death toll in the Rana Plaza collapse had forced the western brands to make a choice of either abandoning the country or stay and improve the economic situations. However Siegle (2013) opined that the abandoning would have been a financial loss for the brands as they would have source garments at higher costs, media criticisms for abandoning a poor nation and also poorer working conditions in other low wage countries. Hence majority of the retailers namely Wal Mart, HM, Mango, Childrens Place, Gap and Benetton decided to continue the operations with Bangladesh however they decided to reduce the amount of export. Role of social media in the case Emenalo (2012) have commented that there are three different kinds of media namely collaborative projects (Wikipedia), Blogs and micro blogs (Twitter), content communities (Youtube) and social networking sites (Face book). Each of the media has a different effect on the society and the government rules. On assessing the contribution of Brands for Rana Plaza victim compensations, it was found that majority of the MNCs performed this act due the pressure of the media. Jia (2014) opined that the dramatic rise of 24 hour news channels, online comment able sites like Twitter and Face book can make the minute business practices viral in minutes. The activists groups take the help of the social media to publicly convey information and voice their protests against company and government policies. The collapse of the Rana Plaza building alarmed the Western brands and the visuals of the building rubble along with the injured victims created a diverse emotion in the minds of the western consumers. The Face book took the opportunity of posting the pictures of the disaster in the home page of brands like Joe Fresh, Mango and Benetton. The corporate reputation of the brands were hampered by this action and majority of the sales declined as the angry consumers who were unaware of the regime working conditions of the Bangladeshi workers came to know about the consequences. Jia (2014) hence commented that media adds a fuel to the fire. The news highlights in the Western news articles published by Forbes and Guardian also highlighted the facts that the brands associated with the Rana Plaza building were least interested about the safety of the workers as they sourced product on a sub contracted manner at a very negligible wage rate. This made the retailers face street protests from the consumers of the cheap western clothes. Hence different media group took the opportunity to highlight the distress of the Bangladeshi workers so that the EU as well as the exporting brands pay concern about the distress and implement steps in order to improve the present situation of the workers. The You Tube videos showcasing the grievances and the pathetic conditions of the survivors made the situation serious in the mind of the customers (Siegle, 2013). Conclusion The report sheds light on the biggest industrial disaster of the century, the collapse of Rana Plaza in Bangladesh. From the above analysis it is clear that the unethical trade practices, opaque supply chain system, lack of accountability, low wage rate and high demand for cheap clothes, excessive work pressure and lack of proper infrastructural facilities were the major reasons behind the collapse of the building which resulted in death of around 1121 workers. Although the potential improvements have been made in the working system of the Bangladeshi workers however there is still no appropriate labor policy and no instances of workplace safety. The social media however helped in highlighting the issues and the tragedies which attracted the funds from the exporting brands as compensation or the victims. However there is still a scope of improvement of the social conditions of the workers. References Books Simpson, J. and Taylor, J. (2013). Corporate governance, ethics, and CSR. London: Kogan Page. Journals Bracdart, X. (2013). Financial distress and corporate governance: the impact of the CEO. 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